S GROUP

Finland’s Robot Revolution

How S Group & Starship Reinvented Grocery E-Commerce in Finland
Client
S Group
Location
Finland
Grocery Brands
Alepa, Sale, SOKOS, S Market
Integration
S Kaupat app
Number of robots
650+
Stores with delivery
165+

Introduction


When Finland’s largest retailer met the world’s leading delivery robots, the future of grocery shopping changed forever. 

In just over a year, S Group scaled autonomous grocery delivery from 10 local trials to 650+ robots serving 82 towns and cities – all seamlessly integrated into its S-kaupat mobile app. 

What began as a small pilot turned into one of Europe’s most ambitious retail tech initiatives – responding to rising demand for express delivery by completing Finland’s first nationwide rollout of autonomous grocery delivery.

Key Outcomes
850k

robot deliveries now complete

640%

YoY growth in robot deliveries

22 minutes

Average delivery time

1M Km+

Distance travelled

85/100

Customer satisfaction

49%

App downloads surged in 2024 helped by the buzz surrounding robot deliveries

240 tonnes

of CO₂ saved as fewer shoppers relied on car journeys

Download the complete case study

Learn how we built a plug-and-play solution to the last-mile in Finland, and how your grocery chain could benefit from autonomous robot delivery.

DOWNLOAD Case Study: S Group