UNIVERSITY OF MISSISSIPPI

Driving Meal Plan Sales by 22%

How Ole Miss Boosted Efficiency and Revenue with Starship Robots and Grubhub
University
University of Mississippi
Location
Oxford, Mississippi
Dining Provider
Aramark
Enrollment
19,000 students
Number of Robots
65
Number of Dining Locations
13

Introduction

In 2020, the University of Mississippi introduced Starship’s autonomous delivery robots, and in 2024, integrated them with Grubhub’s mobile ordering platform for seamless, on-demand dining. This innovation boosted convenience, streamlined operations, and increased voluntary meal plan sales by 22%, proving that technology can drive both student satisfaction and revenue growth.

Key Outcomes
330,000

total robot deliveries

7,500

monthly deliveries, reducing congestion at dining locations

22%

increase in voluntary meal plan sales due to improved convenience

54%

growth in monthly order volume since launch

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Learn how Starship’s comprehensive solutions transformed campus dining, boosted efficiency, and delivered convenience for University of Mississippi.

 

Case Study: Ole Miss