Campus Marketing Kit

This handbook provides our university marketing partners with ready-to-use resources, creative campaign ideas, customizable collateral, and communication templates to help successfully promote robot delivery and mobile ordering on campus.

Resource Summary

• General Starship Resources 
• Campus Marketing Collateral
• Orientation & Back to School Marketing Kit
• Launch Marketing Kit
• Campaign Playbook
• Guide to Running a Promotion with Starship

General Resources

Refer to these general resources to help you promote robot delivery:

• Starship Website
• Starship Press Kit
• Starship FAQs
• Starship App DeepLink
• Starship App QR Code

Campus Collateral: Digital & Print

Use these print and digital marketing materials to help you promote robot delivery across campus.

• Print Marketing Materials
  
• Digital Marketing Materials
  
• Promotional Marketing Materials
  
• Mobile Pickup Materials
  
• Design Assets:
  
  • Robot Renderings
  • Starship Logos
  • General Robot Photography
  • General Robot B-Roll

Orientation & Back to School Kit

Use these resources, communications templates and event collateral to help you promote robot delivery during new student orientations and back to school events

• Messaging Templates
  • Social Media Content Playbook
  • Email Templates 
  • Website Content
  • Tour Guide Talking Points
  • Value Proposition Messaging
• Event Collateral
  • Swag Stickers
  • Promo Code Cards
  • Flyers and Leaflets

Launch Marketing Kit

Use these marketing resources, communications templates, and guidelines to help you promote the launch of robot delivery on your campus, generate awareness, and activate students on the service.  

• Messaging Templates
  • PR/Media Guide & Press Release Template
  • Launch Email Templates
  • Launch Social Media Content Package
  • Website Content
  • Tour Guide Talking Points
  • Value Proposition Messaging
• Event Collateral
  • Swag Stickers
  • Promo Code Cards
  • Flyers and Leaflets

Campaign Playbook

Use these proven, customizable marketing initiatives to drive awareness, engagement, and adoption of Starship’s robot delivery on campus. Use it to launch and scale robot delivery success throughout the academic year. 

To request digital messaging, in-app promotions, or further campaign collaboration with Starship marketing, please contact Annie Handrick

• Robot Delivery Campaign Playbook
  • Back to School Initiatives
  • Student Engagement Strategies
  • Partnership and Amplification
  • Targeted Demand Drivers
  • Holiday Campaigns

Launch a Promotion with Starship

Use this guide to launch enticing promotions, like free item offers, discounts, and limited-time deals – to attract new customers, increase awareness of the robot delivery program, and build loyalty.

To get started, contact Starship Marketing at campusmarketing@starship.co with the following details:

• Type of promotion (e.g., free items, discounts, promo codes, LTOs)
• Budget
• Desired timeline

From there, Starship Marketing will:

1. Provide a promotional overview and cost breakdown for review and approval
2. Share in-app messaging for your review and sign-off
3. Launch the promotion and send an invoice (if applicable)